Selected work · Carlos Gonzalez
A clearer path from curiosity to consultation.
Juniper House is a self-initiated website for a fictional premium aesthetics clinic. The project brings strategy, editorial design, and a complete booking journey together around one decision: what care fits the person?
The brief
Create a warm, credible digital experience for people who want healthier-looking skin but are unsure which treatment to choose. Make the consultation valuable in its own right, explain costs and recovery early, and let visitors explore without pressure.
Decisions that shaped the site
Start with the concern
Concern-led navigation meets visitors in their own language. Treatment pages then make suitability, alternatives, recovery, and risks easy to compare.
Make the next step tangible
A clearly priced, 45-minute consultation leads to a Now / Next / Later care plan. The booking journey keeps the offer and expectations visible as visitors choose a provider and time.
Balance warmth with precision
Editorial typography, a restrained green-and-stone palette, and carefully labeled imagery create a premium atmosphere. Clear language and visible clinical boundaries carry the trust story, without invented testimonials or results.
Let motion earn its place
Motion draws on the brand's own materials: the hero portrait clears from reeded glass, photographs open like print spreads, and the care plan settles like a document placed in front of you. WebGL was considered and set aside because nothing here needs a third dimension, and a 2D treatment delivers the same idea without cost to speed or battery. Every effect is decorative and resolves to a complete static page for reduced-motion visitors.
What was built
A responsive Next.js website with shared concern and treatment templates, comparison tools, narrative pages, and a five-step simulated booking flow. Reusable content models keep prices, recovery guidance, and related services consistent. Keyboard navigation, reduced motion, privacy safeguards, and automated browser checks support the experience.
This is an implemented portfolio concept, not a measured client success story. No live conversion, revenue, or clinical outcome claims are made.
Concept disclosure
The clinic, providers, credentials, location, hours, prices, contact details, and availability are fictional. People and environments are generated or illustrative, not patients, real clinicians, or treatment results. No patient reviews, awards, or before-and-after outcomes are fabricated.
Booking and inquiry forms simulate the interaction only: no appointment, payment, reminder, or clinic message is created. Use test information only; entries stay in browser memory and clear on completion or refresh. Do not enter health information. An operating clinic would require qualified clinical, legal, privacy, and regulatory review and real service integrations.
The experience in practice
Two screens from the working website: a tangible care plan and a clear first step into booking.
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Created by Carlos Gonzalez — strategy, copy, design, and implementation with AI-assisted tools.
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